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Fjallraven

From a small cellar space in Örnsköldsvik, Fjällräven has expanded to all corners of the world. It all started with a 14-year-old boy who didn’t think that the backpacks of the time were particularly comfortable, and who decided to do something about it... And that the Kanken was born.

Fast forward to now and Fjallraven stands tall as one of the leading outerwear brands.