We sold our first line of men's shirts in the summer of 1989. Since then we have been inspired by countless references, which we absorb into our world.
When we named our first sportswear shirt after a small town in the United States, a true success story was created based on authentic American references. The “casual with a touch” was created with its nonchalant form and impeccable fabrics. Casual evolves into preciousness.
Designing garments without compromise allows us to focus on genuine products and authentic values.
Our collections are based on true stories, delivering a specific point of view, which has become our signature.
We control our product and our brand, while knowing that God is in the details.
Creating a store is like building a new home. We want the space to be comfortable and functional, as well as reflecting our own tastes and aesthetics. Each store is individual, even though there are features they all share creating this particular Bellerose experience.