Men - Uniforms For The Dedicated

We are children of mountains and ocean. We want the same possibilities for our kids.  

Born out of the same values as some of the world’s greatest outdoor brands, whose gear we have lived in and loved, Uniforms for the Dedicated create urban uniforms for all the like-minded who don’t want to use up any more of this earth’s precious resources than is absolutely necessary, but still want to look sharp and feel comfortable.

Combining classic menswear shapes with innovative fabrics, comfort and functionality, they might add an element of surprise here and there, but don’t overstate or exaggerate. For even though we might often dream of the Colorado mountains we once hiked, this brand still hail from the minimalist mindset of Sweden. This is who UFD are, and the basis for what they hold to be most important of all – to always keep pushing towards a positive and long-lasting environmental footprint.

Thank you Mother Earth for all that you keep giving. Also a special tribute to the pioneers and brands bringing us great gear and inspiration over the years, including Patagonia, Burton and The North Face to name a few. More than anything, thank you dear friends for making our existence real and valuable.

Uniforms for the Dedicated – Business as usual, just seriously different.