These are not a normal denim company and they never will be.
Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.
They travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.
All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.
Crazy, right? We told you they weren’t normal.
Naked & Famous Weird Guy Army Green Duck Canvas Selvedge
£160.00 £80.00
The Army Green Duck Selvedge is a 10oz Japanese selvedge canvas. The duck canvas is woven on vintage shuttle looms in a plain weave construction with a red line selvedge ID. The fabric has a tight weave creating a smooth durable surface resistant to snags and tears, which has made cotton duck the popular choice in workwear from the late 1800s to today. Cut, sewn, built in Canada with tonal stitching, a dark brown full grain leather patch, and dark copper buttons and rivets. The Weird Guy is a standard tapered fit with a medium rise, a comfortable top block, and a taper from knee to hem.
Composition: 100% Cotton
Colour: Army Green
Fabric Weight: 10oz
Fabric Origin: Japan
Made in: Canada
Naked & Famous Weird Guy Red Gradient Core Selvedge
£190.00 £95.00
The Red Gradient Core Selvedge is a 12.5oz Japanese Selvedge Denim. These may look like a classic pair of indigo dyed jeans, but there is a secret within the core of the yarns that make this fabric. Typically, the yarns used to make denim start off white and are dyed indigo. For the Red Gradient Core Selvedge, the white yarns are first dyed red using a permanent reactive dye, and afterwards are rope dyed with indigo. This creates a yarn that is indigo on the outside with a red centre core yarn on the inside. As the indigo layers fade away, the reactive dyed core will begin to reveal itself. Furthermore, the core yarns were dyed with several shades of red to create a gradient tone once faded, so instead of fading to one shade of red you’ll see a spectrum of red hues. This fabric is crisp and rigid with that classic raw denim feel. Cut, sewn, built in Canada with contrast stitching, burgundy pull up leather patch, and silver metallic buttons and rivets.
The Weird Guy is a standard tapered fit with a medium rise, a comfortable top block, and a taper from knee to hem.
Composition: 100% Cotton
Colour: Indigo x White
Fabric Weight: 12.5oz
Fabric Origin: Japan
Made in: Canada
Weird Guy is a comfortable, standard, slim tapered fit.
Naked & Famous Super Guy Sky High Selvedge
£130.00 £65.00
The Sky High Selvedge is a 10oz lightweight Japanese Selvedge broken twill denim made with a blend of cotton and 20% real hemp fibres. Hemp fibres are naturally four times stronger than cotton and provide extra durability for this lightweight denim. The colour is a pale light blue inspired by vintage jeans. Cut, sewn, built in Canada with contrast stitching, green line selvedge ID, vintage style paper patch, and silver metallic buttons and rivets.
The Super Guy is a skinny fit with a medium rise, a slim top block, and a taper from knee to hem.
Composition: 80% Cotton, 20% Hemp
Colour: Blue x White
Fabric Weight: 10oz
Fabric Origin: Japan
Made in: Canada